Mobile TV Most Popular with Males, the Young; Cost a Concern
Nearly two out of three Mobile TV subscribers are male and nearly half are below age 35, according to a comScore study analyzing Americans’ use of and attitudes toward Mobile TV (live or on-demand TV...
View ArticleWeb 2.0 Websites Account for 12% of US Web Traffic
Web 2.0 websites accounted for 12% of all US web activity for the week ended April 7 – an increase of 2% compared with two years ago – according to a Hitwise study. Moreover, the market share of visits...
View ArticleAutomotive Ad Spending Down; Spot Radio and TV Up
Advertising spending for the automotive industry in 2006 declined 1% to $13.5 billion, with gains for spot TV (4%), network TV (3%), and spot Radio (8%), according to Nielsen Monitor-Plus. Nearly 80%...
View ArticleMarketing Execs Don’t Know Single Women
Marketing execs tend to hold misconceptions about single women, assuming they are less educated, more adventuresome and wealthier than they actually are, according to Gigi Carroll, VP/concept director...
View ArticleMobile Web Surfers a Growing Minority, Most Use Search
Some 30 percent of mobile users access the internet via their mobile devices, but 75 percent of those who do also conduct searches, relying mostly on the major search engines rather than carriers’...
View ArticleAlternative Out-of-Home Media Spending Soars 27%
Alternative out-of-home media spending surged 27.0% to $1.69 billion in 2006 and is projected to grow 27.7% in 2007 as brand marketers seek more effective ways to engage mobile consumers during their...
View ArticleArbitron: One-third Watch TV outside of Home
More than one-third of television viewers (35%) spend some portion of their weekly television viewing hours somewhere other than their own home – and the younger the viewer, the more likely that TV is...
View ArticleUS DVR Penetration 17.2%; Timeshifing Lifts ‘House,’‘Lost,’‘The Office’
Some 17.2% of US TV households have a digital video recorder, according to Nielsen Media Research, which just four months ago started reporting audience ratings in DVR households; that’s 1.4 percentage...
View ArticleNews and Media Traffic to Video Sites Up 196 Percent
Search engines and gossip blogs are having a growing impact on online news-consumption patterns, according to the just-released Hitwise US News and Media Report, which examines recent trends in online...
View ArticleUS CD Purchases Down as Downloads Up, but ‘Favorite Artist’ CDs Do Well
The proportion of Americans who say they have purchased CDs in the previous six months has dropped some 15% since 2002, according to recent research from Ipsos‘s TEMPO: Keeping Pace with Digital Music...
View ArticlePhilly PPM Ratings: Full-Time Workers, African-Americans into Radio
Inaugurating electronic measurement of radio audiences in the United States, Arbitron last week released the first “currency” radio ratings from the Philadelphia Portable People Meter (PPM) service,...
View ArticleEuropeans Like to Watch Web TV
Close to half – 45% – of broadband users in Western Europe watch television via the web according to research just released by Motorola and conducted by StrategyOne (via the Guardian and paidContent)....
View ArticleSocial Networks Trump other Media as Free-Time Activity
Social networks have caused a fundamental shift in the way people interact with each other and with media, with more than 70% of Americans 15-34 actively using online social networks, according to a...
View ArticleGmail’s Users Fewer, but Younger and Richer, Than Yahoo’s & Hotmail’s
The market share of US visits to Google’s Gmail increased 17% from February 2007 to April 2007, and was up 30% from April 2006 to April 2007, according to Hitwise. Google’s Gmail opened up access to...
View ArticleStudy: Brands Must Adapt to Shifting Media Habits of Users
Broadband users now spend 48% (about one hour and 40 minutes) of their spare time online during a typical weekday, and some 54% (54 minutes) of that online time is spent accessing activities related to...
View ArticleEmail Marketers: Relevant Content, Deliverability Most Important
Nearly nine of 10 email marketers (87%) say relevant content within the email message is “very important,” followed by eight of 10 (81%) who rated email deliverability as very important, according to...
View ArticleBroadcast Revenue Growth to Come from Southwest, Western Markets
Revenue growth for TV and radio stations will be fueled by the Central Gulf, Pacific and Mountain media regions, boosted by fast-growing Texas and California, according to a study from SNL Kagan,...
View ArticleStudy: Industrial Distributors Need Integrated Online Presence
Some 78% of industrial professionals say they go online first to find new distributors, according to the 2007 “Distributor Buying Trends Survey,” GlobalSpec‘s annual nationwide study that polls...
View ArticleUS Affluent Household Aggregate Income to Reach $4.6 Trillion in 2011
The aggregate income of nearly 21 million US households now considered affluent was $3.6 trillion in 2006, and it’s expected to grow more than 27% over the next four years, reaching $4.6 trillion in...
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